HALSTON opens first HALSTON HERTIAGE STORE with a flagship on Madison Avenue, NYC!



NEW YORK, APRIL 2, 2013 – HALSTON announces the opening of the premier HALSTON HERITAGE store, on New York City’s Madison Avenue, on March 28, 2013. The two-story 4,400 square-foot flagship on Madison at 83rd Street marks a key milestone in the brand’s evolution under the new leadership of Chairman and Chief Executive Officer, Ben Malka. It also marks the brand’s return to the iconic street 45 years after Founder Roy Halston Frowick opened his first store there in 1968.

 

“The opening of the first HALSTON HERITAGE store, our flagship on Madison Avenue, marks a major milestone for the company,” said Ben Malka, Chairman and Chief Executive Officer. “We are kicking off a new era for the brand and opening our own retail stores is an important part of that. This store, and the others that follow, will allow us to fully express HALSTON HERITAGE the way we envision it today – mixing the legacy of Halston’s style with a modern point of view. And as a tribute to our iconic founder, who opened his first store on Madison Avenue in the 1960’s, this is the perfect first location.”

 

With a new team at its helm, the HALSTON HERITAGE collection has evolved significantly this year, drawing inspiration from the past while infusing it with a modern edge to create a collection that will resonate with today's women. The new HALSTON HERITAGE balances iconic design codes from the brand's legacy – simplicity, sensuality, sophistication and timeless elegance – with an effortlessly modern aesthetic to create a sophisticated yet approachable luxury lifestyle collection. The full assortment will be available in the Madison Avenue flagship, including ready-to-wear, dresses, evening gowns, handbags, belts and small leather goods. A collection of footwear will also be featured, and exclusive to HALSTON HERITAGE retail stores.

 

The Madison Avenue flagship pays tribute to Roy Halston Frowick’s timeless and minimalist style, borrowing elements from his life and his personal home, resulting in an experience that is truly unique to HALSTON HERITAGE. The H within an H icon, derived from the original HALSTON logo that was created in the late 1960’s, makes a dominant graphic statement on the vast glass façade. The entryway opens into a grand staircase enclosed in amber glass, and leads to a large skylight that filters natural light throughout the second level. Known for his love of The Ballet, ballet barres influence hanging fixtures throughout the ready-to-wear and dress presentations. The celebrated floating staircase from Halston’s Manhattan apartment is reimagined as a shoe display, while the handbag collection is showcased on a wall inspired by the vast intricate inter-architectural squares of his home. Halston-inspired illustrations designed by renowned artist, Bil Donavan, flank the walls, and an abundance of mannequins displayed throughout the store reflect the original theatrical and emotional poses for which HALSTON so famously became known. Finished with smooth amber bronze fixtures, organic Havana wood flooring, soft lighting and plays on texture throughout the store, the store concept defines a modern yet timeless sophistication. 

 

Following the brand’s heritage as a true innovator, the store experience is completed with a state-of-the-art digital technology system featuring a mobile point of sale.  Ipads will replace fixed point of sale terminals, serving as cash wraps, clienteling tools, and providing access to all facets of the brand. The system will improve the speed and quality of customer interactions, will allow for a highly personalized client experience, and overall will enable truly superior service while creating a nearly paper-free environment.

 

 

 

ABOUT HALSTON

Roy Halston Frowick was the creator of luxury American fashion, whose groundbreaking designs still influence and inspire us today. Founded in the 1960’s, the HALSTON label took the fashion industry by storm. Originally known for his innovation in millinery, Halston used his signature materials of jersey, cashmere and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion. The 1970’s and the era of Studio 54 became synonymous with Halston’s designs. Soon after, he was named “the premier fashion designer in America” by Newsweek. His strong connection to pop culture was evident through his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor and Anjelica Huston. Halston went on to create one of the best-selling fragrances of all time in his signature tear-drop shaped perfume bottle designed by Elsa Peretti.  Halston created strong codes that are quintessential to the brand even to this day, as a new team of innovators continue to evolve the HALSTON legacy through the HALSTON HERITAGE collection. Under the vision of new Chairman and CEO Ben Malka, an industry veteran, today HALSTON HERITAGE is an approachable luxury lifestyle brand – mixing legacy codes with a modern edge to create an effortless women’s collection of ready-to-wear, dresses, handbags, footwear and small leather goods. The new HALSTON HERITAGE has been worn by modern style icons including Gisele Bundchen and Halle Berry among many others, and is sold in some of the world’s most formidable department stores including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Harvey Nichols and Lane Crawford, and beginning this Spring – the first HALSTON HERITAGE stores. For more information please visit www.halston.com.

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