Get your GLEE on at Boston Store Southridge!

Jenna Ushkowitz for Wallflower Denim


Going to the head of the class as the new spokesperson for Wallflower Denim is none other than Jenna Ushkowitz, who plays Tina Cohen-Chang on the hit television show, GLEE.  The Jenna Ushkowitz Wallflower Vintage Denim Collection is the result of this fashionable alliance.  On Saturday August 25, Jenna will be making a stop at Boston Store’s Southridge Location to help celebrate the grand re-opening of the store's complete renovation, and unveil the latest looks from the collection in a runway fashion show that will be open to the public. The collection will available exclusively at the Southridge Boston Store, and starting that very day!  It will roll out to the entire Bon-Ton Stores chain and surrounding Boston Store locations on September 19.

Ms. Ushkowitz, will host the back to school fashion show starting at Noon, which will feature her new Vintage Denim collection pieces.  What can be cooler than that you ask?  How about twelve lucky local teens that will be selected to appear as models in the fashion show?  Young ladies between the ages of 12 and 19 are invited to submit a casting application for the chance to win a spot on the catwalk for the big event!  Casting applications are available at, search word Wallflower.  Download the application, attach a current photo, and show up at the live casting, hosted by KISS-FM’s Alley Faith on Wednesday, August 22 from 4-6p.m.

Wallflower Jeans is leading the way in Junior’s denim and have everything from comfortable basics to the latest in fashion forward styles.  With an attitude of youthful self-expression, the Wallflower Jeans girl is fun, modern, hip, and loves a great pair of jeans that really work in her wardrobe, and reflect her personality!  With the newest washes, and styles, at affordable pricing, Wallflower Jeans are the ideal addition to any smart and stylish girl’s closet.

 Jenna Ushkowitz for Wallflower Denim

So stop by and see Jenna as she makes a very personal appearance, to host the fabulous runway show and meet and greet fans from her hit television series GLEE!  Following the show, Jenna will meet and greet customers in the store.  Guests who make a $35 or more purchase of the Wallflower brand, will be able to meet Jenna and receive an autographed photo. Ten percent of sales from all Wallflower purchases made on August 25 will be donated to Stomp Out Bullying™ to support Boston Store’s Back to School campaign.   


Jenna Ushkowitz for Wallflower Denim

 Boston Store, a New Look and a New Shopping Experience!

To add to all the hoopla, Boston Store celebrates completion of its renovated store at Southridge Mall on Wednesday, August 22.  The store renovation began in October 2011 and has been remodeled and redesigned, creating a state-of-the-art shopping experience.  The grand opening celebration will begin with a ribbon-cutting ceremony at 9:45 a.m. featuring special guest speaker, John Hermes, Greendale Village President, and Steve Byers, Executive Vice President of Stores for The Bon-Ton Stores, kicking off the festivities. The Grand Opening celebration will continue through Tuesday, August 28, 2012.

“We are very excited to announce the completion of this Boston Store renovation,” stated Brendan Hoffman, President & CEO for The Bon-Ton Stores, Inc. “This has been an extensive project, but well-worth the wait as we look forward to offering our customers a rejuvenated shopping experience with a fantastic assortment of merchandise.”

The new store will provide a shopper-friendly environment with an open-floor plan, updated lighting with newest energy-saving technology, spacious fitting rooms, wide aisles and customer seating areas. Two self-serve kiosks will be located in the store with complete web access to for customers to browse or shop online with complimentary standard shipping.

The store will offer new brands in Ladies’ Sportswear such as Anne Klein, Jessica Simpson, Kensie and Romeo & Juliet and in Men’s Sportswear, Tommy Bahama, Nautica, Polo and Kenneth Cole to name a few. The Shoe Salon is spectacular and is double in size, showcasing many new styles and brands, including Vince Camuto, Coach, Michael Kors, Steve Madden, and Fergalicious.

In addition to the ribbon-cutting ceremony, customers will enjoy live music and the first 1000 customers that day will receive a complimentary gift.  All cosmetics brands, including the newly added Clarins brand, will offer complimentary makeovers and special gifts for the grand opening. Guests may enter to win exciting prizes; a pair of Packers tickets, diamond earrings and a $1,000 shopping spree.

Wednesday August 22 is the live casting for the show from 4-6p.m., and the fashion show will be held on Saturday August 25th at 12:00 p.m.  Both events will be held at Boston Store, Southridge Mall, located at 300 South 76th Street, Greendale, WI 53129.  See you ALL there!

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