Interior Design STRUTS at Milwaukee's Intercontinental Hotel

STRUT 2011 at Intercontinental Hotel

The International Interior Design Association (IIDA) and the American Society of Interior Design (ASID) have partnered to produce one of the most intriguing fashion events in Wisconsin: STRUT.

 STRUT 2011 at Intercontinental Hotel 

Teams of interior designers, accustomed to creating beautiful and functional spaces, collaborate with interior product manufacturers to create runway pieces out of the manufacturer’s materials.  Teams, competing for a variety of awards, are provided with a color, a theme, and an industry collaborator.  Veneer, vinyl, tile, carpet, and upholstery are just some of the materials incorporated into the whimsical and artistic pieces.

 STRUT 2011 at Intercontinental Hotel 

On September 7, 2012, 20 design teams will compete at the second annual STRUT fashion show.  The event will be taking place at 8PM at The Intercontinental Hotel in Milwaukee.  This year’s theme is Wisconsin manufacturing, which promises creative interpretations.  Each year, IIDA and ASID choose a local beneficiary.  The Ronald McDonald House will be receiving all profits from STRUT 2012.

 STRUT 2011 at Intercontinental Hotel

STRUT organizers provided all these fabulous photographs from last year’s event.

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